Offer paths is one of our coolest features that to date, we have not found on any competitors platform. It's A/B testing on steroids'. Enter as many offers in a "A/B Testing" rotation and it will split all your traffic, 1 user to 1 offer, next to the next, then loop. Check your stats and u have a true spread across your offers to review the best ROI. Use a "Rotating" path and every first visit from a user will get offer 1, 2nd visit get offer 2, and so on for as many offers as u want. This is useful once u have A/B split tested offers, and you want your top offer to always be the first offer a fresh user is served. Then we have weighted offers, with which u set a % and the logic will serve those offers, in priority order, to the % you set for batches of 100 clicks. Once 100 clicks are served at those %'s, it will start the count over for the next 100 clicks. We use this when u want multiple advertiser getting a taste of your fresh user traffic.