Filtering data
- Timezone - you can display report dates in a specific timezone. By default report uses your profile timezone, but it can be customized using filters.
- Quick gen. - if enabled, app will use earlier prepared data for faster reports generation. Reports generated with this option enabled may contain a bit outdated data (max 1 minute delay) and will be limited to last 6 months information. If checkbox is disabled, the app will use live data to generate report, so the data will be fresh and correct, but the report will take longer to generate and it will be limited to last 3 months information. By default this option is enabled.
- Date range - to change period of time for your report click the date range input and choose a different interval of time. For an even more detailed search, some reports allow you to specify date and time range. It applies to reports displaying lists, rather than aggregated reports, like: valid clicks list, conversions list, invalid clicks list, offer path visits and bad requests list. To specify time range click on select time link located in the date picker component and select your desired range. The date input allows you to enter data manually rather than using provided calendar.
- Export - to export your results to a CSV file, click on the Export button, in a few moments you will be provided with a Save file dialog.
Earning per click
Besides displaying Revenue and Payout, reports contain earning per click information:
- Revepc-raw - Revenue earning per raw click. The calculation formula is: Revenue / total clicks count
- Revepc - Revenue earning per unique click. The calculation formula is: Revenue / unique clicks count
- Epc-raw - Payout earning per raw click. The calculation formula is: Payout / total clicks count
- Epc - Payout earning per unique click. The calculation formula is: Payout / unique clicks count